Marketing Officer

UNICEF China seeks a Marketing Officer to create Chinese-language content for fundraising. The post supports acquisition, conversion and retention across digital, telemarketing and offline channels. It develops donor narratives and multimedia materials, uses audience insights, A/B testing and performance analytics, and quality-assures donor reports and partnership communications to strengthen supporter engagement and resource mobilization.

• Develop Chinese-language acquisition content with the Digital team and creative agencies
• Use audience insights, A/B testing and performance analytics to improve engagement and conversion
• Create narratives and multimedia content for supporter retention and loyalty campaigns
• Prepare donor reports, case studies, pitch decks, short videos and customized materials for high-value outreach
• Maintain multimedia inventory and quality-assure agency copy and design materials for brand compliance

• Bachelor's degree or equivalent first-level university degree in marketing, journalism, communications, advertising or a related field
• At least 1 year of relevant experience in Chinese-language content marketing, copywriting, journalism, marketing communications, advertising or China's interactive digital and social media
• Fluency in Chinese and English with written and oral communication skills
• Open only to Chinese nationals

• Experience in non-profit digital fundraising, private-sector content marketing or B2B marketing
• Ability to manage multiple projects, priorities and client communications under tight timelines
• Relevant country-level experience, particularly in development, fragile settings or humanitarian contexts

• Chinese-Language Copywriting
• Content Marketing
• Digital Fundraising
• Creative Storytelling
• Audience Segmentation
• Performance Analytics
• A/B Testing
• Donor Engagement
• Brand Compliance

• Canva
• Adobe Creative Suite
• Photoshop

• Re-advertisement
• Fixed Term Appointment
• Apply through UNICEF's official careers portal
• National Officer candidates must be able to obtain their own visa and work authorization; UNICEF will not facilitate these