Fund Raising Officer (Acquisition)

Supports UNICEF Thailand’s individual-giving acquisition strategy to expand the donor base and create sustainable revenue growth. The Officer plans digital-led campaigns, manages agency relationships, researches audiences and acquisition channels, monitors performance and budgets, and uses testing, lead generation and conversion insights to strengthen donor engagement and fundraising results.

• Contribute to donor-acquisition strategies aligned with UNICEF objectives
• Plan and coordinate donor-acquisition campaigns
• Execute testing plans to generate campaign insights and optimisation
• Monitor campaign performance against KPIs and targets
• Track campaign budgets including media spend
• Research target audiences to expand the donor base
• Manage projects and relationships with creative and fundraising agencies
• Develop investment plans and business cases and provide technical acquisition expertise

• First-level university degree in marketing, business administration, communications or a related field
• At least 1 year of progressively responsible fundraising experience focused on donor acquisition with a proven record of successful initiatives
• Fluency in English and Thai, with a valid TOEIC score of at least 855 or equivalent globally recognised test score

• Experience in commercial marketing, digital advertising, subscription models, customer acquisition, campaign management or performance marketing
• Additional training in a related field
• International fundraising experience
• Managerial experience
• Cross-sector partnership experience
• Data-driven acquisition experience

• Donor Acquisition
• Fundraising
• Campaign Planning
• Agency Management
• Market Research
• Audience Segmentation
• Lead Generation
• Conversion Optimisation
• Performance Optimisation

• DRTV
• Paid Digital
• Email
• Face-to-Face
• Telemarketing
• Out-of-Home
• Direct Mail