Communications and External Relations Associate

Manages social-media and web communications for World Bank Group regional priorities, creating digital content and tracking audience response. The role supports advocacy and stakeholder engagement through multimedia storytelling, social listening and analytics that identify risks and improve campaign performance.

• Manage regional social-media channels and platform-specific content calendars
• Create graphics, short-form videos, multimedia assets and social copy
• Publish and maintain accessible regional web content
• Monitor online conversations, sentiment and reputational risks
• Analyse campaign and website performance and recommend improvements
• Support digital engagement for events, consultations and advocacy campaigns
• Adapt speeches, stories, press releases and newsletters for digital audiences
• Prepare social-listening reports and digital insights for communications decisions

• Bachelor's degree in communications, journalism, public relations, marketing, digital communications, international relations or another relevant field
• At least two years of experience in digital communications, social-media management, journalism, public affairs, communications or stakeholder engagement
• Experience developing social-media content and campaigns across multiple platforms
• Experience managing website content through content-management systems
• Experience using digital analytics and social-listening platforms to generate actionable insights
• Excellent written and spoken English

• Experience producing or coordinating graphics, photography, short-form video or other multimedia content

• Social Media Management
• Digital Communications
• Content Strategy
• Web Publishing
• Social Listening
• Digital Analytics
• Multimedia Production
• Editorial Planning
• Audience Engagement
• Reputational Risk Monitoring
• Content Accessibility
• Digital Storytelling

• Talkwalker
• Meltwater
• Brandwatch
• Sprinklr
• Hootsuite
• Sprout Social
• Google Analytics
• SEO
• Content Management Systems

• Four-year locally recruited appointment
• Includes retirement, medical, life and disability insurance and paid leave