Senior Communications Officer – Digital

The Senior Communications Officer strengthens AIIB’s digital presence from Beijing through data-driven campaigns, content strategy and website governance. The role integrates AI tools, manages paid media and budgets, builds influencer partnerships, analyzes performance and improves digital workflows and standards.

Department: Communications Department

• Lead digital marketing campaigns and strategic storytelling
• Develop omnichannel content and channel strategies
• Govern brand, website, UX and digital style standards
• Integrate AI tools into content and campaign workflows
• Manage paid media, email marketing, budgets and ROI
• Analyze web and social performance and advise stakeholders

• Master’s degree in communications, marketing, journalism, digital media or a related field, or two additional years of experience
• At least eight to ten years of relevant experience managing corporate or nonprofit website content
• Experience leading multichannel digital-marketing campaigns
• Experience with paid media, SEO, email marketing, CRM and social-media management
• Experience tracking website and campaign performance
• Excellent spoken and written English

Not available