Communications and Outreach Consultant – Bebbo Parenting Programme

Leads communications and outreach for UNICEF’s Bebbo Parenting Programme, managing push notifications, user feedback, newsletters and country-office support while localising content, assuring quality and using engagement evidence to improve outreach for parents and caregivers.

• Plan and manage the Bebbo push-notification cycle
• Manage user feedback channels and app-store correspondence
• Produce newsletters, outreach materials and visibility products
• Support country offices with communications planning and content localisation
• Coordinate translation workflows and quality assurance
• Analyse engagement metrics to improve communications decisions
• Document and share good practices across participating countries
• Support monitoring, evaluation, research and learning communications

• Master’s degree in communications, journalism, public relations, marketing, digital media, social or behavioural sciences, international relations, development studies or a related field, or a relevant bachelor’s degree with two additional years of experience
• Minimum eight years of progressively responsible experience in digital communications, social marketing and content creation
• At least three years supporting parenting, early childhood, health or comparable programmes, or consumer-facing digital products
• Experience managing push-notification, CRM or lifecycle messaging campaigns
• Experience producing newsletters and outreach materials for institutional audiences
• Experience supporting multiple country or field teams remotely
• Fluency in English

• Familiarity with early childhood development and parenting programmes
• Familiarity with Digital Public Goods and open-source solutions
• Knowledge of survey design and basic analysis
• Experience with content management systems and localisation management
• Previous UNICEF or UN agency experience

• Digital Communications
• Push Notification Campaigns
• Lifecycle Messaging
• Content Creation
• Audience-Centred Writing
• Communications Analytics
• Content Localisation
• Newsletter Production
• User Feedback Management
• Quality Assurance

• Firebase Cloud Messaging
• Mailjet
• Drupal

• Eight-month international consultancy performed remotely
• Financial proposal must use the linked UNICEF template