Paid Media Performance Marketing Consultant – Digital Fundraising Growth

One-year consultancy advising UNICEF Philippines on paid-media fundraising growth, leading campaign strategy, measurement and quality assurance across social and search channels to improve donor acquisition, retention and lifetime value while holding agencies accountable for results.

Department: Private Fundraising and Partnerships

• Set paid-media fundraising strategy and optimisation standards
• Advise internal fundraising teams and external agencies
• Manage end-to-end campaign setup, delivery, optimisation and reporting
• Optimise audience segmentation, bidding and creative testing
• Apply analytics and attribution to identify funnel-performance gaps
• Establish structured A/B and multivariate testing frameworks
• Use AI-powered marketing tools to improve performance and scale
• Validate agency strategies and campaign compliance

• First-level university degree in marketing, business, communications, advertising, economics, statistics, data science, information systems or a related discipline
• Minimum five years of relevant experience in performance marketing, digital growth or digital fundraising
• At least three years managing long-term-value acquisition, fundraising or subscription programmes at scale
• Hands-on experience executing and optimising Meta and Google paid campaigns
• Experience managing the full campaign lifecycle and multi-channel budgets
• Practical experience applying AI tools to campaign performance
• Fluency in English

• National consultants work hybrid in Manila; international consultants work remotely with possible travel
• Contract duration is one year