Mass Fundraising Lead

Leads WFP individual giving mass fundraising, integrating regular and single giving workstreams, growing donor income and shaping multichannel engagement strategies for a global supporter base.

Department: Private Sector Partnerships

• Lead the unified Mass Fundraising workstream across single and regular giving
• Develop regular giving and mid-value fundraising strategies aligned with growth targets
• Manage a sub-team and allocate work to deliver seven-figure annual income targets
• Design and optimise donor campaigns and journeys across digital and direct channels
• Use data, forecasts and donor trends to monitor income and course-correct strategy
• Lead adoption and optimisation of Salesforce for mass fundraising processes
• Manage internal stakeholders, telemarketing agencies and sector networks

• Bachelor degree in Marketing, Business Administration, Communications or a related field
• At least eight years of experience leading fundraising programmes and multichannel campaigns
• Experience managing multiple line reports
• Experience with donor development programmes
• Track record delivering fundraising programmes with seven-figure income totals
• Excellent written and spoken English
• Availability for out-of-hours on-call work, including weekends, during emergency appeals

• Fully remote role with administrative duty station in Rome, Italy
• Reports to the Head of Supporter Experience
• Initially manages three direct reports
• Closing time is 23:59 GMT+01:00 Central European Time on 10 August 2026
• Applications must be submitted through WFP Workday; email or LinkedIn applications are not considered