Digital Marketing Specialist

The specialist will build and optimise email marketing, automation and lifecycle campaigns for the Forum's digital audiences, using Salesforce Marketing Cloud and performance data to increase engagement, conversion and retention.

Department: Digital Business and Growth

• Develop and execute an email marketing strategy to drive engagement, conversion and retention
• Design and optimise automated email journeys, onboarding campaigns, re-engagement campaigns and personalised communications
• Create strategic newsletter and targeted campaign content for different lifecycle stages and personas
• Analyse campaign performance, segment audiences and use insights to improve outreach and conversion
• Collaborate with product, analytics, content and partnership teams to align messaging and support key initiatives
• Document best practices, workflows and performance metrics for continuous improvement
• Ensure email communications comply with GDPR, CAN-SPAM and relevant best practices

• Bachelor's degree in marketing, communications, business or a related field
• At least five years of experience in email marketing, digital marketing or corporate communications
• Hands-on experience with Salesforce Marketing Cloud or similar email automation platforms
• Strong written and verbal communication skills with ability to create effective email content
• Experience interpreting data, segmenting audiences and optimising campaigns for growth
• Fluency in English

• No fixed closing date published; deadline is an estimated refresh window